Sales and Marketing
The domain netflix.com attracted at least 194 million visitors annually by 2008, according to a Compete.com survey. This is about five times the number of visitors to blockbuster.com.
On March 30, 2009 Netflix announced an increase in the monthly fee it would charge to customers who rent Blu-ray Discs, from $1 a month to $2 a month.
During the first quarter of 2011, sales and rentals of packaged DVDs and Blu-ray Discs plunged about 20 percent, and the sell-through of packaged discs fell 19.99 percent to $2.07 billion, with more money spent on subscription rentals than in-store rentals.
In July 2012 Netflix hired Kelly Bennett to become their new Chief Marketing Officer. Bennett had previously been at Warner Bros. for almost a decade as the VP of Interactive, Worldwide Marketing. This also filled a vacancy at Netflix that had been empty for over six months when their previous CMO Leslie Kilgore left in January 2012.
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“There are no galley-slaves in the royal vessel of divine love—every man works his oar voluntarily!”
—St. Francis De Sales (1567–1622)