Sales and Marketing
The domain netflix.com attracted at least 194 million visitors annually by 2008, according to a Compete.com survey. This is about five times the number of visitors to blockbuster.com.
On March 30, 2009 Netflix announced an increase in the monthly fee it would charge to customers who rent Blu-ray Discs, from $1 a month to $2 a month.
During the first quarter of 2011, sales and rentals of packaged DVDs and Blu-ray Discs plunged about 20 percent, and the sell-through of packaged discs fell 19.99 percent to $2.07 billion, with more money spent on subscription rentals than in-store rentals.
In July 2012 Netflix hired Kelly Bennett to become their new Chief Marketing Officer. Bennett had previously been at Warner Bros. for almost a decade as the VP of Interactive, Worldwide Marketing. This also filled a vacancy at Netflix that had been empty for over six months when their previous CMO Leslie Kilgore left in January 2012.
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“Make friends with the angels, who though invisible are always with you.... Often invoke them, constantly praise them, and make good use of their help and assistance in all your temporal and spiritual affairs.”
—St. Francis De Sales (1567–1622)