Effects of Ratings
During the last decade PG ratings have begun to be associated with children's films, and are widely considered to be commercially bad for films targeted at teenagers and adults. For example, the 2004 film Sky Captain and the World of Tomorrow, which was not targeted at children, received a PG rating, which some believe caused it to underperform at the box office as preteens and teenagers may have brushed it off as a "kiddie flick".
Read more about this topic: Motion Picture Association Of America Film Rating System
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“One of the effects of a safe and civilised life is an immense oversensitiveness which makes all the primary emotions somewhat disgusting. Generosity is as painful as meanness, gratitude as hateful as ingratitude.”
—George Orwell (19031950)