Motion Picture Association of America Film Rating System - Effects of Ratings

Effects of Ratings

During the last decade PG ratings have begun to be associated with children's films, and are widely considered to be commercially bad for films targeted at teenagers and adults. For example, the 2004 film Sky Captain and the World of Tomorrow, which was not targeted at children, received a PG rating, which some believe caused it to underperform at the box office as preteens and teenagers may have brushed it off as a "kiddie flick".

Read more about this topic:  Motion Picture Association Of America Film Rating System

Famous quotes containing the words effects of and/or effects:

    Each of us, even the lowliest and most insignificant among us, was uprooted from his innermost existence by the almost constant volcanic upheavals visited upon our European soil and, as one of countless human beings, I can’t claim any special place for myself except that, as an Austrian, a Jew, writer, humanist and pacifist, I have always been precisely in those places where the effects of the thrusts were most violent.
    Stefan Zweig (18811942)

    Corporate America will likely be motivated to support child care when it can be shown to have positive effects on that which management is concerned about—recruitment, retention and productivity. Indeed, employers relate to child care as a way to provide growth fostering environments for young managers.
    Dana E. Friedman (20th century)