National Hockey League
In February 2011 Molson entered a partnership with the National Hockey League, however, a series of court rulings delayed the beginning of the partnership until the opening night of the 2011-12 season on October 6.
The $375-million deal, which runs seven years, reportedly includes the following expenditures: approximately $100-million for the rights, $100-million in guaranteed advertising buys, and $100-million in so-called activation, which includes costs for the events and special promotions staged by Molson to capitalize on its rights.
Read more about this topic: Molson Canadian
Famous quotes containing the words national and/or league:
“This is the first national administration we’ve ever seen where the housewife couldn’t afford to buy groceries and the farmer couldn’t afford to grow them.”
—Jimmy Carter (James Earl Carter, Jr.)
“We’re the victims of a disease called social prejudice, my child. These dear ladies of the law and order league are scouring out the dregs of the town. C’mon be a glorified wreck like me.”
—Dudley Nichols (1895–1960)