National Hockey League
In February 2011 Molson entered a partnership with the National Hockey League, however, a series of court rulings delayed the beginning of the partnership until the opening night of the 2011-12 season on October 6.
The $375-million deal, which runs seven years, reportedly includes the following expenditures: approximately $100-million for the rights, $100-million in guaranteed advertising buys, and $100-million in so-called activation, which includes costs for the events and special promotions staged by Molson to capitalize on its rights.
Read more about this topic: Molson Canadian
Famous quotes containing the words national and/or league:
“Our national experience in Americanizing millions of Europeans whose chief wish was to become Americans has been a heady wine which has made us believe, as perhaps no nation before us has ever believed, that, given the slimmest chance, all peoples will pattern themselves upon our model.”
—Ruth Benedict (1887–1948)
“I am not impressed by the Ivy League establishments. Of course they graduate the best—it’s all they’ll take, leaving to others the problem of educating the country. They will give you an education the way the banks will give you money—provided you can prove to their satisfaction that you don’t need it.”
—Peter De Vries (b. 1910)