Misspell - Divergent Spelling

Divergent Spelling

Divergent spelling is a popular advertising technique, used to attract attention or to render a trademark "suggestive" rather than "merely descriptive." The pastry chains Dunkin' Donuts and Krispy Kreme, for example, employ non-standard spellings.

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Famous quotes containing the word spelling:

    “Some let me make you of the heartless words.
    The heart is drained that, spelling in the scurry
    Of chemic blood, warned of the coming fury.
    By the sea’s side hear the dark-vowelled birds.”
    —Dylan Thomas (1914–1953)