Misspell - Divergent Spelling

Divergent Spelling

Divergent spelling is a popular advertising technique, used to attract attention or to render a trademark "suggestive" rather than "merely descriptive." The pastry chains Dunkin' Donuts and Krispy Kreme, for example, employ non-standard spellings.

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Famous quotes containing the word spelling:

    “We drove the Indians out of the land,
    But a dire revenge those Redmen planned,
    For they fastened a name to every nook,
    And every boy with a spelling book
    Will have to toil till his hair turns gray
    Before he can spell them the proper way.”
    —Eva March Tappan (1854–1930)