Ajax Name Brand
Ajax, sometimes called the Ajax Corporation, is a name brand which makes several appearances in Mickey Mouse stories (probably parodying The Acme Corporation from Warner Bros.'s Looney Tunes. Coicidentally, the Acme brand was used in Who Framed Roger Rabbit, a Disney film that included cameos from Looney Tunes characters). An early example is in Lonesome Ghosts (1937) where Mickey, Donald, and Goofy work for Ajax Ghost Exterminators. Other examples include Ajax Locksmiths, Ajax Door Fixers, Ajax Hairbow Wear Sale, and Ajax Lost and Found. The name Ajax Corporation makes several appearances in the television series Mickey Mouse Works and Disney's House of Mouse. It is roughly equivalent to Warner Bros.' Acme brand. It bears no relationship to the real-world Ajax line of household cleaning products made and marketed by Colgate-Palmolive company, and actually pre-dates the introduction of Ajax cleanser by Colgate-Palmolive in 1947.
Ajax is also the name of the escaped gorilla who appears in the short film Donald Duck and the Gorilla (1944).
Read more about this topic: Mickey Mouse Universe
Famous quotes containing the words ajax and/or brand:
“We shall renew the battle in the plain
Tomorrow—red with blood will Xanthus be;
Hector and Ajax will be there again,
Helen will come upon the wall to see.”
—Matthew Arnold (1822–1888)
“Happiness is always a by-product. It is probably a matter of temperament, and for anything I know it may be glandular. But it is not something that can be demanded from life, and if you are not happy you had better stop worrying about it and see what treasures you can pluck from your own brand of unhappiness.”
—Robertson Davies (b. 1913)