MasterCard MarketPlace
Through a partnership with an Internet company that specializes in personalized shopping, MasterCard introduced a Web shopping mall on April 16, 2010 that it said can pinpoint with considerable accuracy what its cardholders are likely to purchase.
The MasterCard MarketPlace site relies on technology developed by Next Jump, a company that monitors customer behavior from thousands of retailers and uses the data it gathers to help merchants tailor their product offerings.
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Famous quotes containing the word marketplace:
“It is the marketplace that calls most clearly for men to be softer, more narcissistic and receptive, and the new man is the result.”
—Barbara Ehrenreich (b. 1941)