History
In 1985, six years after developers Pat Cicalese (owner of the Chelsea Pool and the Mile a Minute Waterslide) and his business partner Carmen Ricci purchased the Long Branch Pier across the street that they had been leasing since the year prior to the purchase, Cicalese rethemed the pier, the pool, the Bumper Boats, and the waterslide as Kid's World, inspired by Sesame Place in Langhorne, Pennsylvania (Cicalese purchased Ricci's half of the business in 1980).
Many of the rides from years past had been replaced by this time by new rides, but the park still drew adults. The famous Haunted Mansion that started the revamp of the pier in 1978 remained as part of Kid's World. Kid's World also featured an attraction based on the popular children's program Romper Room. The park was heavily advertised on TVO in New York and New Jersey. The previous advertisements for the pier were mostly geared towards the Haunted Mansion, but when the Kid's World concept was introduced, the advertisements were toned down to something more family friendly.
Read more about this topic: Kid's World (amusement Park)
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