Kantar Media
Kantar Media offers a range of media insights and audience measurement services through the analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media was formed from WPP Group’s acquisition of TNS Media and KMR Media in 2008. Kantar Media became Kantar Group’s rebranded insight, media evaluation and audience measurement company.
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Famous quotes containing the word media:
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)