Juice Plus

Juice Plus

Juice Plus+ is a branded line of dietary supplements containing concentrated fruit and vegetable juice extracts fortified with added vitamins and nutrients. It is produced by Natural Alternatives International of San Marcos, CA for National Safety Associates (NSA; Collierville, TN). Introduced in 1993, the supplements are distributed by NSA via multi-level marketing.

Studies of Juice Plus' effects have generated conflicting and controversial results. Although Juice Plus claims its products' efficacy is backed by research, critics have argued that there is no scientific proof that Juice Plus offers significant health benefits and that deceptive claims are used in the product's marketing information. Some marketing claims made about Juice Plus products have been disputed by consumer watchdog organizations and governmental agencies as misleading.