History
Juice Plus was NSA's first nutritional product. Previously, since its foundation in 1970, NSA had been known for other products such as water filters, air filters, fire-protection equipment, and educational games for pre-schoolers., which were also distributed by multi-level marketing. Naturopath Humbart "Smokey" Santillo is credited with having developed the Juice Plus concept and nutritional philosophy and for creating what has been described as the “original formula” for the product. According to Santillo, he also worked with NSA to develop other Juice Plus products.
The primary products in the Juice Plus line are "Orchard Blend" (a fruit juice powder-based supplement) and "Garden Blend" (vegetable juice powder-based) capsules, which are sold together in a four-month pack at a cost of approximately $167 USD (2009). Other supplement products available in the Juice Plus line are (in 2011) Vineyard Blend (grape/berry juice powder-based) capsules, Juice Plus Complete (meal replacement powder), Juice Plus Chewables (Orchard and Garden Blends), and Juice Plus Chewables (Vineyard Blend). Discontinued products include Juice Plus Gummies, Juice Plus Thins (wafers), chewable tablets, and a vitamin formulation for dogs and cats.
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