Juice Plus - Juice Plus Children's Research Foundation

Juice Plus Children's Research Foundation

The Juice Plus Children's Research Foundation (JPCRF), founded in 1997, is a non-profit medical research organization (NTEE code H99) whose stated goal is to initiate and/or support programs that advance the principle that improved nutrition leads to healthier lifestyle and overall better health in children. The foundation is chaired by executives of National Safety Associates and operates from the company's head office in Collierville, Tennessee. In fiscal year 2007, the majority of funds donated to the foundation were disbursed to Volunteers of America (a faith-based social welfare organization) and to the Boys and Girls Clubs of Memphis.

The Foundation's website shows results of an ongoing customer survey (The Juice Plus Children's Health Study) which suggests a link between Juice Plus consumption and a general improvement in diet and lifestyle habits. The University of California Berkeley Wellness Letter and Stephen Barrett of MLM Watch questioned the survey's scientific value, and claimed that the Foundation is being used mainly as a marketing gimmick to get families to buy Juice Plus products. Barrett's organization Quackwatch includes the JPCRF among its list of "Questionable 'Research' Entities".

Read more about this topic:  Juice Plus

Famous quotes containing the words juice, children, research and/or foundation:

    Our poets have sung of wine, the product of a foreign plant which commonly they never saw, as if our own plants had no juice in them more than the singers.
    Henry David Thoreau (1817–1862)

    I have often felt that I cheated my children a little. I was never so totally theirs as most mothers are. I gave to audiences what belonged to my children, got back from audiences the love my children longed to give me.
    Eleanor Roosevelt (1884–1962)

    If politics is the art of the possible, research is surely the art of the soluble. Both are immensely practical-minded affairs.
    Peter B. Medawar (1915–1987)

    Laws remain in credit not because they are just, but because they are laws. That is the mystic foundation of their authority; they have no other.
    Michel de Montaigne (1533–1592)