Juice Plus Children's Research Foundation
The Juice Plus Children's Research Foundation (JPCRF), founded in 1997, is a non-profit medical research organization (NTEE code H99) whose stated goal is to initiate and/or support programs that advance the principle that improved nutrition leads to healthier lifestyle and overall better health in children. The foundation is chaired by executives of National Safety Associates and operates from the company's head office in Collierville, Tennessee. In fiscal year 2007, the majority of funds donated to the foundation were disbursed to Volunteers of America (a faith-based social welfare organization) and to the Boys and Girls Clubs of Memphis.
The Foundation's website shows results of an ongoing customer survey (The Juice Plus Children's Health Study) which suggests a link between Juice Plus consumption and a general improvement in diet and lifestyle habits. The University of California Berkeley Wellness Letter and Stephen Barrett of MLM Watch questioned the survey's scientific value, and claimed that the Foundation is being used mainly as a marketing gimmick to get families to buy Juice Plus products. Barrett's organization Quackwatch includes the JPCRF among its list of "Questionable 'Research' Entities".
Read more about this topic: Juice Plus
Famous quotes containing the words juice, children, research and/or foundation:
“Seas of bright juice suffuse heaven.
The earth by the sky staid with, the daily close of their junction,
The heav’d challenge from the east that moment over my head,
The mocking taunt, See then whether you shall be master!”
—Walt Whitman (1819–1892)
“What a wise and good parent will desire for his own children a nation must desire for all children.”
—Consultative Committee On The Prima. Report of the Consultative Committee on the Primary School (HADOW)
“The working woman may be quick to see any problems with children as her fault because she isn’t as available to them. However, the fact that she is employed is rarely central to the conflict. And overall, studies show, being employed doesn’t have negative effects on children; carefully done research consistently makes this clear.”
—Grace Baruch (20th century)
“A full belly to the labourer was, in my opinion, the foundation of public morals and the only source of real public peace.”
—William Cobbett (1762–1835)