Implementation Intention - History

History

Research has indicated that general goal intentions (e.g., "I strongly intend to reach X") only explain 20-30% of the variance of behavioral change. After all, past behavior still tend to be a better predictor for people's future behavior compared to goal intentions (Gollwitzer,1999).

Various variables determine the success of goal attainment such as the framing of goal setting. For example, goals that are set in a challenging, specific way lead to greater success than goals that are set in a challenging but vague way (Locke&Latham, 1990). On the basis of these findings, the strategy of implementation intentions has been developed.

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Famous quotes containing the word history:

    The history of progress is written in the blood of men and women who have dared to espouse an unpopular cause, as, for instance, the black man’s right to his body, or woman’s right to her soul.
    Emma Goldman (1869–1940)

    What has history to do with me? Mine is the first and only world! I want to report how I find the world. What others have told me about the world is a very small and incidental part of my experience. I have to judge the world, to measure things.
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    The true theater of history is therefore the temperate zone.
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