An implementation intention (II) is a self-regulatory strategy in the form of an if-then-plan ("If situation X arises, then I will perform response Y") that can lead to better goal attainment. It is subordinate to goal intentions as it specifies the when, where and how of a goal-directed behavior. The concept of implementation intentions was introduced by the psychologist Peter Gollwitzer (for a summary see: Gollwitzer, 1999). Studies have shown (e.g. Gollwitzer & Brandstatter, 1997) that implementation intentions help people initiate working towards their goal and help make the process feel automatic over time.
Read more about Implementation Intention: Concept, History, Implementation Intentions and Goal Shielding, Implementation Intentions and The Strategic Automation of Emotion Regulation, Critique
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