Implementation Intentions and Goal Shielding
A large amount of research on implementation intentions has been conducted to further understand questions relating to the initiation of goal striving, (Gollwitzer & Sheeran, 2006) whereas the study of shielding of ongoing goal striving has been neglected in prior research.
One study to face this question is reported by Achziger, Gollwitzer and Sheeran (Achziger et al., 2008). It is shown that implementation intentions can even assist people to shield goal striving from unwanted thoughts and feelings, such as cravings for junk food and distracting thoughts. Two field experiments, concerning dieting (Study 1) and performance in sports (Study 2), have shown a significant positive influence of implementation intentions on protecting ongoing goal striving. Participants who formed implementation intentions were more successful with long-term dieting, as well as concentration and performance in a tennis match. "If-then-plans" focus on the prevention of distracting thoughts and an efficient accomplishment of cognitive, motivational and emotional barriers of goal striving.
As these studies were run in "everyday" situations outside of an artificial laboratory, they possess a high external validity and, thus, display the importance and meaningfulness of implementation intentions for everyday life.
Read more about this topic: Implementation Intention
Famous quotes containing the words intentions, goal and/or shielding:
“If my intentions were not to be read in my eyes and voice, I should not have survived so long without quarrels and without harm, seeing the indiscreet freedom with which I say, right or wrong, whatever comes into my head.”
—Michel de Montaigne (1533–1592)
“To achieve the larger goal of teaching her children consideration of others, a mother can tolerate some frustration of her own wishes, she can delay having what she wants, she can be flexible enough to compromise. And this is exactly what her child must also learn: that it is possible to survive frustration, it is possible to wait for what he wants, it is possible to compromise without capitulating.”
—Elaine Heffner (20th century)
“The ultimate result of shielding men from the effects of folly, is to fill the world with fools.”
—Herbert Spencer (1820–1903)