Ian Ayres - Publications

Publications

Ian Ayres’ books include:

• The $500 Diet: Weight Loss for People Who Are Committed to Change(Kindle Singles, 2011)
• Carrots and Sticks (Bantam, 2010, ISBN 0-553-80763-3)
• LifeCycle investing: A New, Safe, and Audacious Way to Improve the Performance of Your Retirement Portfolio, with Barry Nalebuff (Basic Books, 2010, ISBN 0-465-01829-7)
• Studies in Contract Law, with Richard E. Speidel (Foundation Press, 2008, ISBN 1-59941-255-1)
• Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart (Bantam, 2007, ISBN 0-553-80540-1)
• Straightforward: How to Mobilize Heterosexual Support for Gay Rights, with Jennifer Gerarda Brown (Princeton University Press, 2005, ISBN 0-691-12134-6)
• Optional Law: The Structure of Legal Entitlements (University of Chicago Press, 2005, ISBN 0-226-03346-5)
• Insincere Promises: The Law of Misrepresented Intent, with Gregory Klass (Yale University Press, 2005, ISBN 0-300-10675-0)
• Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small, with Barry Nalebuff (Harvard Business School Press, 2003, ISBN 1-59139-153-9)
• Voting with Dollars: A New Paradigm for Campaign Finance, with Bruce Ackerman (Yale University Press, 2002, ISBN 0-300-09262-8)
• Pervasive Prejudice?: Non-Traditional Evidence of Race and Gender Discrimination (University of Chicago Press, 2001, ISBN 0-226-03351-1)

Ian Ayres’ two most well-known articles are:

• “Fair Driving: Gender and Race Discrimination in Retail Car Negotiations”, 104 Harvard Law Review 817 (1991)
• “Filling Gaps in Incomplete Contracts: An Economic Theory of Default Rules”, with Robert Gertner, 99 Yale Law Journal 87 (1989)