Naming
Introduced in 1953, the cereal has undergone several name changes. It started out as Sugar Smacks. In the 1980s, it was renamed Honey Smacks. In the early 1990s, perhaps because the product mascot, Dig'em Frog, had customarily been portrayed as calling the cereal "Smacks", the word "Honey" was dropped from the name and the product was then simply called Smacks. That name is still used in Germany, Switzerland, Spain, Benelux and France where a box featured in the film Alphaville. However, in the US the name reverted to Honey Smacks in 2004. In the UK, a similar product called Sugar Puffs debuted; it was formerly produced by the Quaker Oats Company and now by Big Bear trading as Honey Monster Foods.
In Norway and Finland, it is known as "Honni Korn Smacks".
In Australia, the cereal had been known as Honey Smacks since the 1970s. However, Kelloggs Australia no longer markets the brand. GoldenVale currently markets this cereal under the name Honey Wheats with a bear and a honey bee as mascot. In 2007, a minor consumer petition was launched calling for the re-instatement of the product. Honey Smacks are no longer sold in Italy or Mexico either.
Read more about this topic: Honey Smacks
Famous quotes containing the word naming:
“The night is itself sleep
And what goes on in it, the naming of the wind,
Our notes to each other, always repeated, always the same.”
—John Ashbery (b. 1927)
“Husband,
who am I to reject the naming of foods
in a time of famine?”
—Anne Sexton (1928–1974)
“See, see where Christ’s blood streams in the firmament!
One drop would save my soul—half a drop! ah, my Christ!—
Ah, rend not my heart for naming of my Christ!—
Yet will I call on him!—O, spare me, Lucifer!—
Where is it now? ‘T is gone; and see where God
Stretcheth out his arm, and bends his ireful brows!—
Mountains and hills, come, come and fall on me,
And hide me from the heavy wrath of God!”
—Christopher Marlowe (1564–1593)