GMTV

GMTV (now legally known as ITV Breakfast Limited) was the national Channel 3 breakfast television contractor to broadcasting in the United Kingdom from 1 January 1993 at 06:00 GMT to 3 September 2010. It became a wholly owned subsidiary of ITV plc. in November 2009. Shortly after, ITV plc announced the programme would end. The final showing of GMTV was broadcast on 3 September 2010.