Glow By J.Lo - Conception and Scent

Conception and Scent

On April 2, 1998 it was announced during a press conference that Lopez would be launching a clothing line, entitled J.Lo by Jennifer Lopez, in time for the holiday season. The line, which would eventually also include eyewear, swimwear, accessories and a fragrance, was backed up by an investment group led by Andy Hilfiger and Larry Stemmerman. Of the fragrance, Lopez said: "I wanted Glow to be fresh and clean, but still sexy and sensual – something that feels like you just came out of the shower and are the sexiest person in the world." Glow by J.Lo contains notes of: orange, grapefruit, jasmine, orris, irises, vanilla and musk. Lopez said the fragrance was created to fit what she would want to wear herself. The perfume is a combination of Lopez's favorite scents. The fragrance is packaged in a clear white bottle, with curvaceous lines to look like a woman's body. Lopez's "J.Lo" logo is written in rhinestones on the bottle. It comes with a complimentary chain inspired by Lopez's style.

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