Glow By J.Lo

Glow By J.Lo

Glow by JLo is a women's fragrance endorsed by American entertainer, Jennifer Lopez, and released through Coty Incorporated. It was conceived as far back as 1998, when Lopez announced a lifestyle line that would include a fragrance. Contradictory to assumptions that it would be unsuccessful, it performed extremely well, becoming America's top-selling fragrance. Glow Industries filed a lawsuit against Lopez and Coty to not use the term "Glow", however a judge denied their request. Along with products from Lopez's fashion and lifestyle line, it brought in over $300 million by 2004. Subsequently, Glow became a successful woman's fragrance line.

Glow has spawned several flankers, with the first being Miami Glow, and most recent being L.A. Glow. In May 2012, she released her eighteenth fragrance, Glowing by JLo, which was described as the "evolution" of Glow and marked her 10-year anniversary working with Coty, Inc. Since Glow Lopez has been credited with influencing other celebrity endorsements of fragrance, which has included Halle Berry, Beyoncé, Lady Gaga and Madonna, among others.

Read more about Glow By J.Lo:  Conception and Scent, Release and Impact, Lawsuit, Products, Flanker Fragrances

Famous quotes containing the word glow:

    Sport is the bloom and glow of a perfect health. The great will not condescend to take anything seriously; all must be as gay as the song of a canary, though it were the building of cities, or the eradication of old and foolish churches and nations, which have cumbered the earth long thousands of years.
    Ralph Waldo Emerson (1803–1882)