Glow By J.Lo

Glow By J.Lo

Glow by JLo is a women's fragrance endorsed by American entertainer, Jennifer Lopez, and released through Coty Incorporated. It was conceived as far back as 1998, when Lopez announced a lifestyle line that would include a fragrance. Contradictory to assumptions that it would be unsuccessful, it performed extremely well, becoming America's top-selling fragrance. Glow Industries filed a lawsuit against Lopez and Coty to not use the term "Glow", however a judge denied their request. Along with products from Lopez's fashion and lifestyle line, it brought in over $300 million by 2004. Subsequently, Glow became a successful woman's fragrance line.

Glow has spawned several flankers, with the first being Miami Glow, and most recent being L.A. Glow. In May 2012, she released her eighteenth fragrance, Glowing by JLo, which was described as the "evolution" of Glow and marked her 10-year anniversary working with Coty, Inc. Since Glow Lopez has been credited with influencing other celebrity endorsements of fragrance, which has included Halle Berry, Beyoncé, Lady Gaga and Madonna, among others.

Read more about Glow By J.Lo:  Conception and Scent, Release and Impact, Lawsuit, Products, Flanker Fragrances

Famous quotes containing the word glow:

    I remember my youth and the feeling that will never come back any more—the feeling that I could last for ever, outlast the sea, the earth, and all men; the deceitful feeling that lures us on to joys, to perils, to love, to vain effort—to death; the triumphant conviction of strength, the heat of life in the handful of dust, the glow in the heart that with every year grows dim, grows cold, grows small, and expires—and expires, too soon, too soon—before life itself.
    Joseph Conrad (1857–1924)