General Mills - Company Brands

Company Brands

Its breakfast cereals include:

  • Basic 4
  • Boo Berry
  • Buc Wheats
  • Cheerios and its variants
  • Chex and its variants
  • Cinnamon Toast Crunch
  • Cocoa Puffs
  • Cookie Crisp
  • Count Chocula
  • Crazy Cow
  • Fiber One
  • Franken Berry
  • French Toast Crunch
  • General Mills Kaboom
  • Gold Flakes
  • Golden Grahams
  • Chocolate Golden Grahams
  • Hidden Treasures
  • Honey Nut Clusters
  • Jurassic Park Crunch
  • Kix
  • Lucky Charms
  • Oatmeal Crisp
  • Raisin Nut Bran
  • Reese's Puffs
  • Total
  • Trix
  • Wheaties

Some brands are marketed outside the US and Canada by the Cereal Partners joint venture using the Nestlé brand.

The company's baking-goods brands include:

  • Betty Crocker
  • Bisquick
  • Gold Medal Flour
  • Jus-Rol
  • Knack & Back
  • La Salteña
  • Pillsbury
  • V. Pearl
  • Wanchai Ferry

It also produces fruit snacks, including Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, and Fruit Shapes.

The company's grain-snack brands include:

  • Bugles
  • Cascadian Farms
  • Chex Mix
  • Gardetto's
  • Nature Valley
  • Fiber One bars

It also produces Häagen-Dazs ice cream outside of the US.

The company's meal products brands include:

  • Betty Crocker
  • Diablitos Underwood
  • Green Giant
  • Hamburger Helper
  • Old El Paso
  • Wanchai Ferry

It also produces organic foods, including Cascadian Farms and Muir Glen.

Other company brands include Frescarini, Latina, Totinos, Jeno's, Progresso, Columbo, and Yoplait (51%).

Read more about this topic:  General Mills

Famous quotes containing the words company and/or brands:

    “Come, boys, I know there’s kindly hearts among so good a
    crowd—
    To be in such good company would make a deacon proud.
    Hugh Antoine D’Arcy (1843–1925)

    Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The “marketing” immunity of governments is similar to that of the major brands of washing powder.
    Jean Baudrillard (b. 1929)