Business
The term is also used in business strategy, where multinational corporations are encouraged to build local roots. This is sometimes expressed by converging the words "global" and "local" into the single word "glocal," a term used by several companies (notably Sony Corporation and other major Japanese multinationals) in their advertising and branding strategies in the 1980s and 1990s.
Currently more and more corporations are finding it extremely important to analyze the environmental damage of their company. The pressure they receive from government officials and local communities regarding environmental issues is vital to their companies image. Glocalization is an emerging concept throughout the business world. It was first developed by the Japanese, however, it has now emerged throughout Western society. Glocalization refers to the practice of conducting business according to both local and global considerations
Read more about this topic: Frank Feather
Famous quotes containing the word business:
“To brew up an adult, it seems that some leftover childhood must be mixed in; a little unfinished business from the past periodically intrudes on our adult life, confusing our relationships and disturbing our sense of self.”
—Roger Gould (20th century)
“Is there something in trade that dessicates and flattens out, that turns men into dried leaves at the age of forty? Certainly there is. It is not due to trade but to intensity of self- seeking, combined with narrowness of occupation.... Business has destroyed the very knowledge in us of all other natural forces except business.”
—John Jay Chapman (1862–1933)
“But it is a cold, lifeless business when you go to the shops to buy something, which does not represent your life and talent, but a goldsmith’s.”
—Ralph Waldo Emerson (1803–1882)