Naming Rights
The original name in 1971 was Schaefer Stadium for the brewery of that name in an early example of the sale of naming rights. When this agreement expired in 1983, Anheuser-Busch took over the rights, but instead of putting the name of one of its brands of beer on the stadium, agreed to name it Sullivan Stadium in honor of the Sullivan family, majority owners of the Patriots. After the family sold their majority interest in the team to Victor Kiam, the stadium was officially renamed "Foxboro Stadium."
Read more about this topic: Foxboro Stadium
Famous quotes containing the words naming and/or rights:
“See, see where Christ’s blood streams in the firmament!
One drop would save my soul—half a drop! ah, my Christ!—
Ah, rend not my heart for naming of my Christ!—
Yet will I call on him!—O, spare me, Lucifer!—
Where is it now? ‘T is gone; and see where God
Stretcheth out his arm, and bends his ireful brows!—
Mountains and hills, come, come and fall on me,
And hide me from the heavy wrath of God!”
—Christopher Marlowe (1564–1593)
“I argued that the chastity of women was of much more consequence than that of men, as the property and rights of families depend upon it.”
—James Boswell (1740–1795)