Foot-candle - Advertising Novelties

Advertising Novelties

Small candles molded in the shape of a foot were distributed by General Electric during the 1960s as advertising novelties. These visual puns promoted GE's line of fluorescent lighting and were an intentional reference to the unit of light; the sole of the "foot" had a label reading "GE makes the difference in light!" These were functional candles, had wicks, and could be lit. They were not, of course, "standard candles" nor did they deliver any calibrated amount of illuminance.