Advertising Novelties
Small candles molded in the shape of a foot were distributed by General Electric during the 1960s as advertising novelties. These visual puns promoted GE's line of fluorescent lighting and were an intentional reference to the unit of light; the sole of the "foot" had a label reading "GE makes the difference in light!" These were functional candles, had wicks, and could be lit. They were not, of course, "standard candles" nor did they deliver any calibrated amount of illuminance.
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“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
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