Marketing and Release
In late 2006, "Fly Me Away" was featured in Christmas advertising campaigns for the US retail company Target. The song, along with "Number 1", was featured in six winter themed television commercials. An instrumental of the song was also featured in advertisements for L'Oréal Feria, which starred actress Scarlett Johansson.
"Fly Me Away" was released as a various formats throughout the world. While most territories received a CD single and digital download release, the single was released as a limited edition 12-inch single in April 2006 in the UK. A DVD single was also issued and included the "Fly Me Away: Inflight Movies (Paris - New York - London)" film, directed by Hannah Holland, and Diane Martel's music video for "Ride A White Horse".
The Chris Hopewell-directed music video for "Fly Me Away" was never released. Clips from the video have, however, leaked on to the internet, appearing on the video sharing website YouTube. Instead, Goldfrapp released a performance video on their MySpace page and an animated short film version, directed by Andreas Nilsson and titled "Jakko & the Poet", on the Supernature Limited Edition DVD.
Read more about this topic: Fly Me Away
Famous quotes containing the word release:
“An inquiry about the attitude towards the release of so-called political prisoners. I should be very sorry to see the United States holding anyone in confinement on account of any opinion that that person might hold. It is a fundamental tenet of our institutions that people have a right to believe what they want to believe and hold such opinions as they want to hold without having to answer to anyone for their private opinion.”
—Calvin Coolidge (1872–1933)