Marketing and Release
In late 2006, "Fly Me Away" was featured in Christmas advertising campaigns for the US retail company Target. The song, along with "Number 1", was featured in six winter themed television commercials. An instrumental of the song was also featured in advertisements for L'Oréal Feria, which starred actress Scarlett Johansson.
"Fly Me Away" was released as a various formats throughout the world. While most territories received a CD single and digital download release, the single was released as a limited edition 12-inch single in April 2006 in the UK. A DVD single was also issued and included the "Fly Me Away: Inflight Movies (Paris - New York - London)" film, directed by Hannah Holland, and Diane Martel's music video for "Ride A White Horse".
The Chris Hopewell-directed music video for "Fly Me Away" was never released. Clips from the video have, however, leaked on to the internet, appearing on the video sharing website YouTube. Instead, Goldfrapp released a performance video on their MySpace page and an animated short film version, directed by Andreas Nilsson and titled "Jakko & the Poet", on the Supernature Limited Edition DVD.
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Famous quotes containing the word release:
“The near touch of death may be a release into life; if only it will break the egoistic will, and release that other flow.”
—D.H. (David Herbert)