Flight Attendant - in Advertising

In Advertising

In the 1960s and 1970s, many airlines began advertising the attractiveness and friendliness of their stewardesses. National Airlines began a "Fly Me"; campaign using attractive stewardesses with taglines such as "I'm Lorraine. Fly me to Orlando." (A low budget 1973 film about three flight attendants, Fly Me, starring Lenore Kasdorf, was based on the ad campaign.) Braniff International Airways, presented a campaign known as the "Air Strip" with similarly attractive young stewardesses changing uniforms mid-flight. A policy of at least one airline required that only unmarried women could be flight attendants. Flight attendant Roz Hanby became a minor celebrity when she became the face of British Airways in their "Fly the Flag" advertising campaign over a 7 year period in the 1980s. Singapore Airlines is currently one of the few airlines still choosing to use the image of their stewardesses, known as Singapore Girls, in their advertising material. However, this is starting to be phased out, in favour of advertising which emphasises the modernity of their fleet.