Fit For Life - Publications and Marketing

Publications and Marketing

The diet came to public attention in the mid-1980s with the publication of Fit for Life, a New York Times best seller which sold millions of copies, over 12 million according to Harvey Diamond. Harvey Diamond has also appeared on dozens of television talk shows promoting his theories. In Fit for Life II (1989) the Diamonds warned against eating artificial food additives such as hydrogenated vegetable oil, which at the time was being promoted by the food industry as a healthy alternative to saturated fat. Tony Robbins promoted the Fit for Life principles and veganism to increase energy levels in his book Unlimited Power.

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