First Act - Volkswagen First Act

Volkswagen First Act

Volkswagen initiated a campaign in 2006 in which the company gave away special edition First Act guitars along with a special series car. The guitar features a 9-volt powered, built-in pre-amplifier allowing it to be played through any stereo system's auxiliary input to simulate the sound output of a proper guitar amplifier. With the pre-amplifier switched off, the guitar may be played through a traditional guitar amp. An accompanying ad campaign featured guitarists Slash, John Mayer, and Nigel Tufnel of Spinal Tap playing First Act guitars through the sound systems of Volkswagen automobiles.