Filmation

Filmation

Filmation Associates was a production company that produced animation and live-action programming for television during the latter half of the 20th century. Located in Reseda, California, the animation studio was founded in 1963. Filmation's founders and principal producers were Lou Scheimer and Norm Prescott.

A trademark of the company's productions, beginning in 1969, was a rotating "Produced by" (and on some shows, "Executive Producers") credit seen in the end credits (and in later productions, the opening sequences) of Filmation programs, as a device that was supposedly created to allow Prescott and Scheimer to share equal billing. Previously, Scheimer's name had been placed above Prescott's. However, the later Filmation productions credited only Scheimer, in the form of his signature ("Lou Scheimer, (Executive) Producer"), starting with 1982's Gilligan's Planet.

Many of its shows—particularly the productions of the late 1970s and 1980s—are notable for imparting a simple moral or life-lesson (explained by a key character, in a child-friendly manner) in the epilogue.