Examples
- Australia: Qantas launching Jetstar to take on Virgin Blue
- Canada: Rogers launches Chatr to take on Mobilicity and Wind Mobile
- UK: British Airways launch Go to take on Ryanair and EasyJet
- USA: GM launches Saturn to take on Japanese imports into America
- Germany: Merck launches Zocor MSD to take on generic brands and protect Zocor in Europe
- Russia: Philip Morris launching Bond Street to take on local brands and protect Marlboro
Read more about this topic: Fighter Brand
Famous quotes containing the word examples:
“No rules exist, and examples are simply life-savers answering the appeals of rules making vain attempts to exist.”
—André Breton (1896–1966)
“In the examples that I here bring in of what I have [read], heard, done or said, I have refrained from daring to alter even the smallest and most indifferent circumstances. My conscience falsifies not an iota; for my knowledge I cannot answer.”
—Michel de Montaigne (1533–1592)
“Histories are more full of examples of the fidelity of dogs than of friends.”
—Alexander Pope (1688–1744)