Examples
- Australia: Qantas launching Jetstar to take on Virgin Blue
- Canada: Rogers launches Chatr to take on Mobilicity and Wind Mobile
- UK: British Airways launch Go to take on Ryanair and EasyJet
- USA: GM launches Saturn to take on Japanese imports into America
- Germany: Merck launches Zocor MSD to take on generic brands and protect Zocor in Europe
- Russia: Philip Morris launching Bond Street to take on local brands and protect Marlboro
Read more about this topic: Fighter Brand
Famous quotes containing the word examples:
“There are many examples of women that have excelled in learning, and even in war, but this is no reason we should bring ‘em all up to Latin and Greek or else military discipline, instead of needle-work and housewifry.”
—Bernard Mandeville (1670–1733)
“Histories are more full of examples of the fidelity of dogs than of friends.”
—Alexander Pope (1688–1744)
“No rules exist, and examples are simply life-savers answering the appeals of rules making vain attempts to exist.”
—André Breton (1896–1966)