Event management is the application of project management to the creation and development of festivals, events and conferences.
Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry.
The recent growth of festivals and events as an industry around the world means that the management can no longer be ad hoc. Events and festivals, such as the Asian Games, have a large impact on their communities and, in some cases, the whole country.
The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Many industries, charitable organizations, and interest groups will hold events of some size in order to market themselves, build business relationships, raise money or celebrate.
Read more about Event Management: Marketing Tool, Services, Event Manager, Sustainability, Technology, Education, Categories of Events
Famous quotes containing the words event and/or management:
“We can glut ourselves with how-to-raise children information . . . strive to become more mature and aware but none of this will spare us from the . . . inevitability that some of the time we are going to fail our children. Because there is a big gap between knowing and doing. Because mature, aware people are imperfect too. Or because some current event in our life may so absorb or depress us that when our children need us we cannot come through.”
—Judith Viorst (20th century)
“The Management Area of Cherokee
National Forest, interested in fish,
Has mapped Tellico and Bald Rivers
And North River, with the tributaries
Brookshire Branch and Sugar Cove Creed:
A fishy map for facile fishery....”
—Allen Tate (1899–1979)