Procedure
Ear piercing became commonly available in physician offices. Some of the earliest commercial, non-medical locations for getting an ear piercing appeared in the 1960s at Manhattan jewelry stores, although the overall commercial market was still in its infancy. By the 1980s, ear piercing was common among many women, thus creating a broader market for the procedure. Department stores throughout the country would hold ear piercing events, sponsored by earring manufacturers. At these events, a nurse or other trained person would perform the procedure, either pushing a sharpened and sterilized starter earring through the earlobe by hand, or using an ear-piercing instrument modified from the design used by physicians.