DoubleClick For Publishers Small Business
DFP Small Business is a hosted ad management solution that helps growing publishers to move ahead with the set of sophisticated feature set. DFP Small Business offers a complete toolkit for managing and growing both directly and indirectly sold advertising including streamlined trafficking, ad delivery, advanced forecasting and granular reporting, inventory management, new web service API, interactive user interface, integrated revenue optimization, and direct access to the advertisers from all over the world.
Earlier with GAM reporting and tracking was poor, as the user interface was not friendly and it took longer time to generate reports so it was hard for publishers to show advertisers customized report. Also, Google Ad Manager analytics differed from DoubleClick analytics. Thirdly, GAM required tracking code to be included in the header of every page just like its competitor OpenX, this problem still continues. With DFP Small Business reporting issue and analytics count discrepancies no longer exist.
DFP Small Business is a comprehensive and contemporary ad platform for ad delivery and revenue optimization across your directly-sold ads, AdSense, and ad networks.
Read more about this topic: Double Click For Publishers By Google
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