Double Click For Publishers By Google
DoubleClick for Publishers by Google (DFP), formerly called Google Dart is an advertisement software as a service application run by Google. It can be used as an ad server but it also provides a variety of useful features for managing the sales process of online ads using a publishers dedicated sales team. Should a publisher not sell out all their available ad inventory, it can choose to run either other ad networks or AdSense ads as remnant inventory in DoubleClick for Publishers.
Read more about Double Click For Publishers By Google: How It Works, Types of Ads Available, DoubleClick For Publishers, DoubleClick For Publishers Small Business
Famous quotes containing the words double and/or publishers:
“Even in harmonious families there is this double life: the group life, which is the one we can observe in our neighbour’s household, and, underneath, another—secret and passionate and intense—which is the real life that stamps the faces and gives character to the voices of our friends. Always in his mind each member of these social units is escaping, running away, trying to break the net which circumstances and his own affections have woven about him.”
—Willa Cather (1873–1947)
“Do they [the publishers of Murphy] not understand that if the book is slightly obscure it is because it is a compression and that to compress it further can only make it more obscure?”
—Samuel Beckett (1906–1989)