Double Click For Publishers By Google
DoubleClick for Publishers by Google (DFP), formerly called Google Dart is an advertisement software as a service application run by Google. It can be used as an ad server but it also provides a variety of useful features for managing the sales process of online ads using a publishers dedicated sales team. Should a publisher not sell out all their available ad inventory, it can choose to run either other ad networks or AdSense ads as remnant inventory in DoubleClick for Publishers.
Read more about Double Click For Publishers By Google: How It Works, Types of Ads Available, DoubleClick For Publishers, DoubleClick For Publishers Small Business
Famous quotes containing the words double and/or publishers:
“Go; and if that word have not quite killed thee,
Ease me with death by bidding me got too.
Oh, if it have, let my word work on me,
And a just office on a murderer do.
Except it be too late to kill me so,
Being double dead: going, and bidding go.”
—John Donne (1572–1631)
“Time & Co. are, after all, the only quite honest and trustworthy publishers that we know.”
—Henry David Thoreau (1817–1862)