Doll Domination - Development and Release

Development and Release

All in all the lack of sales over the 2008 and 2009 triggered several re-releases meaning that the album now exists in around eight different versions. Initially the album debuted in the US at number 4 (one spot higher than their debut album) after first week sales of around 79,000 however the album failed to have much chart longevity and struggled to stay in the top 25 in the run up to the end of the year. In its second week, the album dropped to number 17, and in its third week, it sat at number 30. It spent seven weeks in the top 100, compared with their debut album which spent almost a year there. In other territories its performance was similar although. However in the week of January 10, 2009, it re-entered the top 100 at number one hundred.

In the United States Doll Domination was originally going to be released on September 16, 2008, but was pushed back a week to September 23 without further explanation. The album was released in different countries throughout September and October 2008. The standard edition featured a 16-track track listing. International markets received two of the four bonus tracks. In the US and Europe a deluxe edition was released as the same time featuring 5 bonus songs (each one sung by a different member of the group). Then nearer in December 2008 the collectors edition was released in Australia and the US featuring all of the songs from the deluxe addition but adding two extra bonus tracks. UK fans were able to buy the deluxe edition only while the group were on the UK leg of the tour at selected arenas. In April 2009 Billboard magazine stated that The Dolls had only sold around 400,000 copies. Subsequently Scherzinger confirmed that the current album would be re-released with new songs. In the interview she said: "it's a new life, a new push for Doll Domination. In this industry these days, that's what we're trying to do, always put new music out there and get people to pay attention. So this is a way for people to get new songs of ours and for people who haven't picked up the album so far to get another spin of our music."

Mainland Europe received the 2009 edition featuring all of the original songs plus 3–4 new songs/remixes. The 2009 edition was released with the same cover art in many European countries: April 14 in France and April 24, 2009 in Germany and the Netherlands. At the end of April, Doll Domination 2.0 was released in Australia, a compilation album featuring 6 of the original songs and 4 new ones. On April 27, 2009 an EP titled Doll Domination: The Mini Collection was released in the UK featuring their four singles plus two new songs and two weeks later the UK received its own deluxe edition of the album which was identical to the international deluxe edition except that it included a new remix of Scherzinger's solo song "Baby Love" previously not released as a bonus track in the UK. On August 10, it was announced that Doll Domination 3.0 would be released in the UK following the success of the five singles which all reached top 20 positions on the UK Singles Chart, making it one of the group's most successful markets. The 3.0 edition was also released to most of mainstream Europe.