Dodge Trucks
Over the years, Dodge has become at least as well known for its many truck models as for its prodigious passenger car output. In 2009, trucks were spun off into the Ram brand, named after the brand's most popular truck, the Dodge Ram. However, it should be noted that even though the Ram trucks are marketed separately from Dodge cars, Ram President Fred Diaz has stated that "Ram trucks will always and forever be Dodges. Ram will always have the Dodge emblem inside and outside and they will be vinned as a Dodge. We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic. That will not fit the campaign for truck buyers. The two should have distinct themes."
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Famous quotes containing the word dodge:
“The dearest events are summer-rain, and we the Para coats that shed every drop. Nothing is left us now but death. We look to that with grim satisfaction, saying, there at least is reality that will not dodge us.”
—Ralph Waldo Emerson (1803–1882)