Dodge Trucks
Over the years, Dodge has become at least as well known for its many truck models as for its prodigious passenger car output. In 2009, trucks were spun off into the Ram brand, named after the brand's most popular truck, the Dodge Ram. However, it should be noted that even though the Ram trucks are marketed separately from Dodge cars, Ram President Fred Diaz has stated that "Ram trucks will always and forever be Dodges. Ram will always have the Dodge emblem inside and outside and they will be vinned as a Dodge. We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic. That will not fit the campaign for truck buyers. The two should have distinct themes."
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Famous quotes containing the word dodge:
“Perhaps anxious politicians may prove that only seventeen white men and five negroes were concerned in the late enterprise; but their very anxiety to prove this might suggest to themselves that all is not told. Why do they still dodge the truth? They are so anxious because of a dim consciousness of the fact, which they do not distinctly face, that at least a million of the free inhabitants of the United States would have rejoiced if it had succeeded. They at most only criticise the tactics.”
—Henry David Thoreau (1817–1862)