Rhetorical Use of Unbalanced Comparatives
In some contexts, such as advertising or political speeches, absolute and relative comparatives are intentionally employed in a way that invites a comparison, and yet the basis of comparison is not established. This is a common rhetorical device used to create an implication of significance where one may not actually be present. Although such usage is common, it is sometimes considered ungrammatical.
For example:
- Always!
- Why pay more?
- We work harder.
- We sell for less!
Read more about this topic: Degree Of Comparison
Famous quotes containing the words rhetorical and/or unbalanced:
“I come from a place that likes grandeur; it likes large gestures; it is not inhibited by flourish; it is a rhetorical society; it is a society of physical performance; it is a society of style.”
—Derek Walcott (b. 1930)
“However, the danger in [socially unbalanced relationships] is that the subjection of the woman temporarily calms the man’s jealousy but also renders it more demanding. He ends up making his mistress live like those prisoners on whom light is shone day and night in order for them to be better watched. And things always end in tragedy.”
—Marcel Proust (1871–1922)