History
The line began as a successor to Mattel's Batman toyline. Since Mattel only had the license to Batman and Superman characters at the time (with the exception of the Justice League Unlimited line), only Batman and Superman characters were able to appear in the line. Instead of primarily using variations on a single character, the line focused on secondary characters and villains.
At New York City's Toy Fair in 2006, the first five assortments were announced (though the fourth series was postponed). The entire line (with the exception of Robin and Nightwing) was sculpted by the Four Horsemen Studios. The figures have around twenty one points of articulation and initially came with a comic book centering around the character it came with, but in 2007 figures came with cardboard dioramas instead.
On June 28, 2007 Mattel's license was extended to include all of the DC Comics characters, including all movies and TV shows past, present and future. At San Diego Comic-Con International, Mattel announced they would be re-branding the line into DC Universe Classics. The first series was viewable at SDCC 2007 and was released in January 2008.
Read more about this topic: DC Superheroes (toys)
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