Customer equity is the total combined customer lifetime values of all of a company’s customers.
Read more about Customer Equity: Overview, Customer Equity Strategy, Literature
Famous quotes containing the words customer and/or equity:
“The elements of success in this business do not differ from the elements of success in any other. Competition is keen and bitter. Advertising is as large an element as in any other business, and since the usual avenues of successful exploitation are closed to the profession, the adage that the best advertisement is a pleased customer is doubly true for this business.”
—Madeleine [Blair], U.S. prostitute and “madam.” Madeleine, ch. 5 (1919)
“If equity and human natural reason were allowed there would be no law, there would be no lawyers.”
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