Customer equity is the total combined customer lifetime values of all of a company’s customers.
Read more about Customer Equity: Overview, Customer Equity Strategy, Literature
Famous quotes containing the words customer and/or equity:
“A good customer should not change his shop, nor a good shop change its customers.”
—Chinese proverb.
“If equity and human natural reason were allowed there would be no law, there would be no lawyers.”
—Christina Stead (1902–1983)