Customer equity is the total combined customer lifetime values of all of a company’s customers.
Read more about Customer Equity: Overview, Customer Equity Strategy, Literature
Famous quotes containing the words customer and/or equity:
“The customer is the immediate jewel of our souls. Him we flatter, him we feast, compliment, vote for, and will not contradict.”
—Ralph Waldo Emerson (1803–1882)
“If equity and human natural reason were allowed there would be no law, there would be no lawyers.”
—Christina Stead (1902–1983)