Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“In literature the ambition of the novice is to acquire the literary language: the struggle of the adept is to get rid of it.”
—George Bernard Shaw (1856–1950)
“Despite your best efforts, you could not invent a better police force for literature than criticism and the author’s own conscience.”
—Anton Pavlovich Chekhov (1860–1904)
“One of the necessary qualifications of an efficient business man in these days of industrial literature seems to be the ability to write, in clear and idiomatic English, a 1,000-word story on how efficient he is and how he got that way.... It seems that the entire business world were devoting its working hours to the creation of a school of introspective literature.”
—Robert Benchley (1889–1945)