Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“This is not “writing” at all. Indeed, I could say that Shakespeare surpasses literature altogether, if I knew what I meant.”
—Virginia Woolf (1882–1941)
“All men are lonely. But sometimes it seems to me that we Americans are the loneliest of all. Our hunger for foreign places and new ways has been with us almost like a national disease. Our literature is stamped with a quality of longing and unrest, and our writers have been great wanderers.”
—Carson McCullers (1917–1967)
“The contemporary thing in art and literature is the thing which doesn’t make enough difference to the people of that generation so that they can accept it or reject it.”
—Gertrude Stein (1874–1946)