Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“Since people no longer attend church, theater remains as the only public service, and literature as the only private devotion.”
—Franz Grillparzer (1791–1872)
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“From the point of view of literature Mr. Kipling is a genius who drops his aspirates. From the point of view of life, he is a reporter who knows vulgarity better than any one has ever known it.”
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