Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“The contemporary thing in art and literature is the thing which doesn’t make enough difference to the people of that generation so that they can accept it or reject it.”
—Gertrude Stein (1874–1946)
“The high-water mark, so to speak, of Socialist literature is W.H. Auden, a sort of gutless Kipling.”
—George Orwell (1903–1950)
“Poetry, it is often said and loudly so, is life’s true mirror. But a monkey looking into a work of literature looks in vain for Socrates.”
—Franz Grillparzer (1791–1872)