Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“How simple the writing of literature would be if it were only necessary to write in another way what has been well written. It is because we have had such great writers in the past that a writer is driven far out past where he can go, out to where no one can help him.”
—Ernest Hemingway (1899–1961)
“There are people whom even children’s literature would corrupt. They read with particular enjoyment the piquant passages in the Psalter and in the Wisdom of Solomon.”
—Anton Pavlovich Chekhov (1860–1904)
“The Irishman in English literature may be said to have been born with an apology in his mouth.”
—James Connolly (1870–1916)