Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“...I have come to make distinctions between what I call the academy and literature, the moral equivalents of church and God. The academy may lie, but literature tries to tell the truth.”
—Dorothy Allison (b. 1949)
“It is the nature of the artist to mind excessively what is said about him. Literature is strewn with the wreckage of men who have minded beyond reason the opinions of others.”
—Virginia Woolf (1882–1941)
“I did toy with the idea of doing a cook-book.... The recipes were to be the routine ones: how to make dry toast, instant coffee, hearts of lettuce and brownies. But as an added attraction, at no extra charge, my idea was to put a fried egg on the cover. I think a lot of people who hate literature but love fried eggs would buy it if the price was right.”
—Groucho Marx (1895–1977)