Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“[The] attempt to devote oneself to literature alone is a most deceptive thing, and ... often, paradoxically, it is literature that suffers for it.”
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“Poetry, it is often said and loudly so, is life’s true mirror. But a monkey looking into a work of literature looks in vain for Socrates.”
—Franz Grillparzer (1791–1872)
“Since people no longer attend church, theater remains as the only public service, and literature as the only private devotion.”
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