Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“Literature that is not the breath of contemporary society, that dares not transmit the pains and fears of that society, that does not warn in time against threatening moral and social dangers—such literature does not deserve the name of literature; it is only a façade. Such literature loses the confidence of its own people, and its published works are used as wastepaper instead of being read.”
—Alexander Solzhenitsyn (b. 1918)
“In literature as in ethics, there is danger, as well as glory, in being subtle. Aristocracy isolates us.”
—Charles Baudelaire (1821–1867)
“Poe gives the sense for the first time in America, that literature is serious, not a matter of courtesy but of truth.”
—William Carlos Williams (1883–1963)