Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“One thing that literature would be greatly the better for
Would be a more restricted employment by authors of simile and
metaphor.”
—Ogden Nash (1902–1971)
“A person of mature years and ripe development, who is expecting nothing from literature but the corroboration and renewal of past ideas, may find satisfaction in a lucidity so complete as to occasion no imaginative excitement, but young and ambitious students are not content with it. They seek the excitement because they are capable of the growth that it accompanies.”
—Charles Horton Cooley (1864–1929)
“The literature of the poor, the feelings of the child, the philosophy of the street, the meaning of household life, are the topics of the time. It is a great stride. It is a sign,—is it not? of new vigor, when the extremities are made active, when currents of warm life run into the hands and the feet.”
—Ralph Waldo Emerson (1803–1882)