Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“Life’s so ordinary that literature has to deal with the exceptional. Exceptional talent, power, social position, wealth.... Drama begins where there’s freedom of choice. And freedom of choice begins when social or psychological conditions are exceptional. That’s why the inhabitants of imaginative literature have always been recruited from the pages of Who’s Who.”
—Aldous Huxley (1894–1963)
“The literature of the poor, the feelings of the child, the philosophy of the street, the meaning of household life, are the topics of the time. It is a great stride. It is a sign,—is it not? of new vigor, when the extremities are made active, when currents of warm life run into the hands and the feet.”
—Ralph Waldo Emerson (1803–1882)
“Literature is not exhaustible, for the sufficient and simple reason that a single book is not. A book is not an isolated entity: it is a narration, an axis of innumerable narrations. One literature differs from another, either before or after it, not so much because of the text as for the manner in which it is read.”
—Jorge Luis Borges (1899–1986)