Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“It is the nature of the artist to mind excessively what is said about him. Literature is strewn with the wreckage of men who have minded beyond reason the opinions of others.”
—Virginia Woolf (1882–1941)
“How simple the writing of literature would be if it were only necessary to write in another way what has been well written. It is because we have had such great writers in the past that a writer is driven far out past where he can go, out to where no one can help him.”
—Ernest Hemingway (1899–1961)
“Scholarship cannot do without literature.... It needs literature to float it, to set it current, to authenticate it to all the race, to get it out of closets and into the brains of men who stir abroad.”
—Woodrow Wilson (1856–1924)