Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“All men are lonely. But sometimes it seems to me that we Americans are the loneliest of all. Our hunger for foreign places and new ways has been with us almost like a national disease. Our literature is stamped with a quality of longing and unrest, and our writers have been great wanderers.”
—Carson McCullers (1917–1967)
“The high-water mark, so to speak, of Socialist literature is W.H. Auden, a sort of gutless Kipling.”
—George Orwell (1903–1950)
“The use of literature is to afford us a platform whence we may command a view of our present life, a purchase by which we may move it.”
—Ralph Waldo Emerson (1803–1882)