Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“There is no room for the impurities of literature in an essay.... the essay must be pure—pure like water or pure like wine, but pure from dullness, deadness, and deposits of extraneous matter.”
—Virginia Woolf (1882–1941)
“A people’s literature is the great textbook for real knowledge of them. The writings of the day show the quality of the people as no historical reconstruction can.”
—Edith Hamilton (1867–1963)
“The struggle of literature is in fact a struggle to escape from the confines of language; it stretches out from the utmost limits of what can be said; what stirs literature is the call and attraction of what is not in the dictionary.”
—Italo Calvino (1923–1985)