Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
““If Steam has done nothing else, it has at least added a whole new Species to English Literature ... the booklets—the little thrilling romances, where the Murder comes at page fifteen, and the Wedding at page forty—surely they are due to Steam?”
“And when we travel by electricity—if I may venture to develop your theory—we shall have leaflets instead of booklets, and the Murder and the Wedding will come on the same page.””
—Lewis Carroll [Charles Lutwidge Dodgson] (1832–1898)
“There are people whom even children’s literature would corrupt. They read with particular enjoyment the piquant passages in the Psalter and in the Wisdom of Solomon.”
—Anton Pavlovich Chekhov (1860–1904)
“I see journalists as the manual workers, the laborers of the word. Journalism can only be literature when it is passionate.”
—Marguerite Duras (b. 1914)