Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“I make a virtue of my suffering
From nearly everything that goes on round me.
In other words, I know wherever I am,
Being the creature of literature I am,
I shall not lack for pain to keep me awake.”
—Robert Frost (1874–1963)
“The literature of women’s lives is a tradition of escapees, women who have lived to tell the tale.”
—Phyllis Rose (b. 1942)
“Literature must become Party literature.... Down with unpartisan litterateurs! Down with the superman of literature! Literature must become a part of the general cause of the proletariat.”
—Vladimir Ilyich Lenin (1870–1924)