Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“A book is not an autonomous entity: it is a relation, an axis of innumerable relations. One literature differs from another, be it earlier or later, not because of the texts but because of the way they are read: if I could read any page from the present time—this one, for instance—as it will be read in the year 2000, I would know what the literature of the year 2000 would be like.”
—Jorge Luis Borges (1899–1986)