Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“A people’s literature is the great textbook for real knowledge of them. The writings of the day show the quality of the people as no historical reconstruction can.”
—Edith Hamilton (1867–1963)
“One thing that literature would be greatly the better for
Would be a more restricted employment by authors of simile and
metaphor.”
—Ogden Nash (1902–1971)
“Poetry, it is often said and loudly so, is life’s true mirror. But a monkey looking into a work of literature looks in vain for Socrates.”
—Franz Grillparzer (1791–1872)