Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“The higher, the more exalted the society, the greater is its culture and refinement, and the less does gossip prevail. People in such circles find too much of interest in the world of art and literature and science to discuss, without gloating over the shortcomings of their neighbors.”
—Mrs. H. O. Ward (1824–1899)
“Since people no longer attend church, theater remains as the only public service, and literature as the only private devotion.”
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“The calmest husbands make the stormiest wives.”
—17th-century English proverb, pt. 1, quoted in Isaac d’Israeli, Curiosities of Literature (1834)