Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“All modern American literature comes from one book by Mark Twain called Huckleberry Finn.... American writing comes from that. There was nothing before. There has been nothing as good since.”
—Ernest Hemingway (1899–1961)
“One of the necessary qualifications of an efficient business man in these days of industrial literature seems to be the ability to write, in clear and idiomatic English, a 1,000-word story on how efficient he is and how he got that way.... It seems that the entire business world were devoting its working hours to the creation of a school of introspective literature.”
—Robert Benchley (1889–1945)
“Literature is not exhaustible, for the sufficient and simple reason that a single book is not. A book is not an isolated entity: it is a narration, an axis of innumerable narrations. One literature differs from another, either before or after it, not so much because of the text as for the manner in which it is read.”
—Jorge Luis Borges (1899–1986)