Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
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Famous quotes containing the word literature:
“The struggle of literature is in fact a struggle to escape from the confines of language; it stretches out from the utmost limits of what can be said; what stirs literature is the call and attraction of what is not in the dictionary.”
—Italo Calvino (1923–1985)
“...I have come to make distinctions between what I call the academy and literature, the moral equivalents of church and God. The academy may lie, but literature tries to tell the truth.”
—Dorothy Allison (b. 1949)
“Nothing could be more inappropriate to American literature than its English source since the Americans are not British in sensibility.”
—Wallace Stevens (1879–1955)