Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“How has the human spirit ever survived the terrific literature with which it has had to contend?”
—Wallace Stevens (1879–1955)
“There are people whom even children’s literature would corrupt. They read with particular enjoyment the piquant passages in the Psalter and in the Wisdom of Solomon.”
—Anton Pavlovich Chekhov (1860–1904)
“To me, literature is a calling, even a kind of salvation. It connects me with an enterprise that is over 2,000 years old. What do we have from the past? Art and thought. That’s what lasts. That’s what continues to feed people and given them an idea of something better. A better state of one’s feelings or simply the idea of a silence in one’s self that allows one to think or to feel. Which to me is the same.”
—Susan Sontag (b. 1933)