Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“There is no room for the impurities of literature in an essay.... the essay must be pure—pure like water or pure like wine, but pure from dullness, deadness, and deposits of extraneous matter.”
—Virginia Woolf (1882–1941)
“The high-water mark, so to speak, of Socialist literature is W.H. Auden, a sort of gutless Kipling.”
—George Orwell (1903–1950)
“One thing that literature would be greatly the better for
Would be a more restricted employment by authors of simile and
metaphor.”
—Ogden Nash (1902–1971)