Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“Life’s so ordinary that literature has to deal with the exceptional. Exceptional talent, power, social position, wealth.... Drama begins where there’s freedom of choice. And freedom of choice begins when social or psychological conditions are exceptional. That’s why the inhabitants of imaginative literature have always been recruited from the pages of Who’s Who.”
—Aldous Huxley (1894–1963)
“The higher, the more exalted the society, the greater is its culture and refinement, and the less does gossip prevail. People in such circles find too much of interest in the world of art and literature and science to discuss, without gloating over the shortcomings of their neighbors.”
—Mrs. H. O. Ward (1824–1899)
“The desire to create literature leads to frights, grunts, and coy looks.”
—Mason Cooley (b. 1927)