Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“Great literature cannot grow from a neglected or impoverished soil. Only if we actually tend or care will it transpire that every hundred years or so we might get a Middlemarch.”
—P.D. (Phyllis Dorothy)
“In literature the ambition of the novice is to acquire the literary language: the struggle of the adept is to get rid of it.”
—George Bernard Shaw (1856–1950)
“How simple the writing of literature would be if it were only necessary to write in another way what has been well written. It is because we have had such great writers in the past that a writer is driven far out past where he can go, out to where no one can help him.”
—Ernest Hemingway (1899–1961)