Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“The desire to create literature leads to frights, grunts, and coy looks.”
—Mason Cooley (b. 1927)
“The cinema is not an art which films life: the cinema is something between art and life. Unlike painting and literature, the cinema both gives to life and takes from it, and I try to render this concept in my films. Literature and painting both exist as art from the very start; the cinema doesn’t.”
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“The contemporary thing in art and literature is the thing which doesn’t make enough difference to the people of that generation so that they can accept it or reject it.”
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