Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“There is no room for the impurities of literature in an essay.... the essay must be pure—pure like water or pure like wine, but pure from dullness, deadness, and deposits of extraneous matter.”
—Virginia Woolf (1882–1941)
“To me, literature is a calling, even a kind of salvation. It connects me with an enterprise that is over 2,000 years old. What do we have from the past? Art and thought. That’s what lasts. That’s what continues to feed people and given them an idea of something better. A better state of one’s feelings or simply the idea of a silence in one’s self that allows one to think or to feel. Which to me is the same.”
—Susan Sontag (b. 1933)
“Scholarship cannot do without literature.... It needs literature to float it, to set it current, to authenticate it to all the race, to get it out of closets and into the brains of men who stir abroad.”
—Woodrow Wilson (1856–1924)