Literature
- Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A.: Return on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127
Read more about this topic: Customer Equity
Famous quotes containing the word literature:
“Life’s so ordinary that literature has to deal with the exceptional. Exceptional talent, power, social position, wealth.... Drama begins where there’s freedom of choice. And freedom of choice begins when social or psychological conditions are exceptional. That’s why the inhabitants of imaginative literature have always been recruited from the pages of Who’s Who.”
—Aldous Huxley (1894–1963)
“The use of literature is to afford us a platform whence we may command a view of our present life, a purchase by which we may move it.”
—Ralph Waldo Emerson (1803–1882)
“Herman Melville was as separated from a civilized literature as the lost Atlantis was said to have been from the great peoples of the earth.”
—Edward Dahlberg (1900–1977)