Customer Equity Strategy
Companies often attempt to gain more customers and increase revenues by improving customer equity. They do this by:
- improving consumer service
- improving the value or desirability of the brand
- improving goodwill
- improving brand popularity such as by advertisements
Read more about this topic: Customer Equity
Famous quotes containing the words customer, equity and/or strategy:
“The customer is the immediate jewel of our souls. Him we flatter, him we feast, compliment, vote for, and will not contradict.”
—Ralph Waldo Emerson (1803–1882)
“If equity and human natural reason were allowed there would be no law, there would be no lawyers.”
—Christina Stead (1902–1983)
“The best strategy in life is diligence.”
—Chinese proverb.