Customer Equity Strategy
Companies often attempt to gain more customers and increase revenues by improving customer equity. They do this by:
- improving consumer service
- improving the value or desirability of the brand
- improving goodwill
- improving brand popularity such as by advertisements
Read more about this topic: Customer Equity
Famous quotes containing the words customer, equity and/or strategy:
“A good customer should not change his shop, nor a good shop change its customers.”
—Chinese proverb.
“If equity and human natural reason were allowed there would be no law, there would be no lawyers.”
—Christina Stead (1902–1983)
“Our strategy in going after this army is very simple. First we are going to cut it off, and then we are going to kill it.”
—Colin Powell (b. 1937)