Customer Equity Strategy
Companies often attempt to gain more customers and increase revenues by improving customer equity. They do this by:
- improving consumer service
- improving the value or desirability of the brand
- improving goodwill
- improving brand popularity such as by advertisements
Read more about this topic: Customer Equity
Famous quotes containing the words customer, equity and/or strategy:
“A good customer should not change his shop, nor a good shop change its customers.”
—Chinese proverb.
“If equity and human natural reason were allowed there would be no law, there would be no lawyers.”
—Christina Stead (1902–1983)
“To a first approximation, the intentional strategy consists of treating the object whose behavior you want to predict as a rational agent with beliefs and desires and other mental states exhibiting what Brentano and others call intentionality.”
—Daniel Clement Dennett (b. 1942)