Cultural Schema Theory (Nishida, 1999) explains the familiar and pre-acquainted knowledge one uses when entering a familiar situation in his/her own culture. Cultural schemas for social interaction are cognitive structures that contain knowledge for face-to-face interactions in a person’s cultural environment. Schemas are generalized collections of knowledge of past experiences that are organized into related knowledge groups; they guide our behaviors in familiar situations. Cultural schemas do not differ from other schemas, except that they are shared by certain cultural groups rather than individuals (Garro, 2000). Schemas unique to individuals are created from personal experiences, whereas those shared by individuals are created from various types of common experiences (Garro, 2000). Cultural Schema Theory proposes that when we interact with members of the same culture in certain situations many times, or talk about certain information with them many times, cultural schemas are created and stored in our brain (Nishida, 1999).
Read more about Cultural Schema Theory: History, How Cultural Schemas Develop, Types of Cultural Schemas For Social Interactions, Applying Cultural Schema Theory To Cross-Cultural Adaptation, Contrasting Theory, Further Use and Development of The Theory
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