Contrasting Theory
Cultural Schema Theory is often compared and contrasted with the Cultural Consensus Theory. Both theories present distinct perspectives about the nature of individual and cultural knowledge. However, unlike the Cultural Schema Theory, the Cultural Consensus Theory helps to describe and mathematically measure the extent to which cultural beliefs are shared. The central idea is the use of the pattern of agreement or consensus among members of the same culture. Essentially, the more knowledge people have, the more consensus is observed among them. Unfortunately, the Cultural Consensus Theory does not help others to better understand intracultural variability or how cultural knowledge is interrelated at a cognitive level. Cultural Consensus Theory anticipates intracultural variation but views variation as analogous to performance on a cultural test, with certain individuals functioning as better guides than others to the cultural information pool (Garro, 2000).
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