Media Relations
Apple has also been criticized for its methods of tightly controlling information regarding product launches, deliberately passing out misinformation in an effort to find leakers and keep the media unsure of Apple Inc.'s current developments. Therefore Apple's methods result in more hype surrounding product launches. In some cases, Apple deliberately leaks information to the public to gauge potential viability of products such as the Apple iPad. Many attribute Apple's secrecy to Steve Jobs' reclusive nature where "he has always kept things close to the vest...and only confided in relatively few people.”
Read more about this topic: Criticism Of Apple Inc.
Famous quotes containing the words media and/or relations:
“The corporate grip on opinion in the United States is one of the wonders of the Western World. No First World country has ever managed to eliminate so entirely from its media all objectivity—much less dissent.”
—Gore Vidal (b. 1925)
“I want relations which are not purely personal, based on purely personal qualities; but relations based upon some unanimous accord in truth or belief, and a harmony of purpose, rather than of personality. I am weary of personality.... Let us be easy and impersonal, not forever fingering over our own souls, and the souls of our acquaintances, but trying to create a new life, a new common life, a new complete tree of life from the roots that are within us.”
—D.H. (David Herbert)