Media Relations
Apple has also been criticized for its methods of tightly controlling information regarding product launches, deliberately passing out misinformation in an effort to find leakers and keep the media unsure of Apple Inc.'s current developments. Therefore Apple's methods result in more hype surrounding product launches. In some cases, Apple deliberately leaks information to the public to gauge potential viability of products such as the Apple iPad. Many attribute Apple's secrecy to Steve Jobs' reclusive nature where "he has always kept things close to the vest...and only confided in relatively few people.”
Read more about this topic: Criticism Of Apple Inc.
Famous quotes containing the words media and/or relations:
“The corporate grip on opinion in the United States is one of the wonders of the Western World. No First World country has ever managed to eliminate so entirely from its media all objectivity—much less dissent.”
—Gore Vidal (b. 1925)
“Children, who play life, discern its true law and relations more clearly than men, who fail to live it worthily, but who think that they are wiser by experience, that is, by failure.”
—Henry David Thoreau (1817–1862)