Popular Culture
Copper Canyon was featured on Season 2 Episode 3, of Man vs. Wild on the Discovery Channel. It is also featured in Raramuri Tale, a short film about a Raramuri boy, his mother and the timeless teachings of the Tarahumaras. Copper Canyon was also featured in the Film The Three Burials of Melquiades Estrada. Copper Canyon was also a destination in Motorcycle Mania 3, a feature that aired on the Discovery Channel, which featured Jesse James of West Coast Choppers riding with singer Kid Rock, on two custom-built motorcycles.
In the Sierra Madre, a book by Jeff Biggers, looks at a Tarahumara village in the Copper Canyon. The nonfiction book Born to Run by Christopher McDougall, chronicling the story of ultra-runner Micah True in the Copper Canyon with the Tarahumara Indians, who taught him a better way to run. True was the race director of the Copper Canyon Ultra Marathon, which ends in Urique's plaza. The race covers 50 miles (80 km) of single track trail and dirt road.
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“The lowest form of popular culture—lack of information, misinformation, disinformation, and a contempt for the truth or the reality of most people’s lives—has overrun real journalism. Today, ordinary Americans are being stuffed with garbage.”
—Carl Bernstein (b. 1944)