Computer-assisted web interviewing (CAWI) is an Internet surveying technique in which the interviewer follows a script provided in a website. The questionnaires are made in a program for creating web interviews. The program allows for the questionnaire to contain pictures, audio and video clips, links to different web pages, etc. The website is able to customize the flow of the questionnaire based on the answers provided, as well as information already known about the participant. It's considered to be a cheaper way of surveying since you don't need to use people to hold surveys unlike Computer-assisted telephone interviewing. With the increasing use of the Internet, online questionnaires have become a popular way of collecting information. The design of an online questionnaire often has an effect on the quality of data gathered. There are many factors in designing an online questionnaire; guidelines, available question formats, administration, quality and ethic issues should be reviewed. Online questionnaires should be seen as a sub-set of a wider-range of online research methods.
Read more about Computer-assisted Web Interviewing: Using Online Questionnaires, Questionnaire Design, Responses To Online Questionnaires, Administration of Online Questionnaires, Quality of Online Questionnaires, Ethics in Online Questionnaires, Online Survey Tools
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