Administration of Online Questionnaires
Once the questionnaire is designed, it must be administered to the appropriate sample population for data collection. Attracting the appropriate target audience often requires advertisement. There are various methods used to attract participants
- bulletin boards
- mass emails
- advertisements in commercial areas
- monetary incentives
- discounts on company products
This usually helps in attracting willing participant which ultimately provide better quality data as opposed to relunctant participants.
Location of administration for the online questionnaire may be a factor in the administration if a specific environment is required. A quiet environment may be needed for questions, which require a certain amount of concentration. The questionnaire may need to be administered in a secluded environment to protect sensitive information provided by the participant. Security measures in the software may also need to be added in these cases. In contrast, online questionnaires may also be very informal, relaxed and can be conducted in the comfort of someone’s home.
Read more about this topic: Computer-assisted Web Interviewing