Computer-assisted Web Interviewing - Quality of Online Questionnaires

Quality of Online Questionnaires

Questionnaire quality can be measured through the value of the data obtained and participant satisfaction. To maintain a high quality questionnaire length, conciseness and question sequence should be considered. First, questionnaires should only be as long as they need to be. Conciseness can be achieved through removing redundant and irrelevant questions, which can add frustration to the participant, but not value to the research. Finally, placing questions in a logical sequence also gives the participant a better mental map as he/she is filling out the questionnaire. Moving randomly between subjects and having answers in a non-intuitive sequence can confuse the participant.

Read more about this topic:  Computer-assisted Web Interviewing

Famous quotes containing the words quality of and/or quality:

    It is not stressful circumstances, as such, that do harm to children. Rather, it is the quality of their interpersonal relationships and their transactions with the wider social and material environment that lead to behavioral, emotional, and physical health problems. If stress matters, it is in terms of how it influences the relationships that are important to the child.
    Felton Earls (20th century)

    Play not with paradoxes. That caustic which you handle in order to scorch others may happen to sear your own fingers and make them dead to the quality of things.
    George Eliot [Mary Ann (or Marian)