Quality of Online Questionnaires
Questionnaire quality can be measured through the value of the data obtained and participant satisfaction. To maintain a high quality questionnaire length, conciseness and question sequence should be considered. First, questionnaires should only be as long as they need to be. Conciseness can be achieved through removing redundant and irrelevant questions, which can add frustration to the participant, but not value to the research. Finally, placing questions in a logical sequence also gives the participant a better mental map as he/she is filling out the questionnaire. Moving randomly between subjects and having answers in a non-intuitive sequence can confuse the participant.
Read more about this topic: Computer-assisted Web Interviewing
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