Compliance (psychology)

Compliance (psychology)

Compliance refers to a response — specifically, a submission — made in reaction to a request. The request may be explicit (i.e., foot-in-the-door technique) or implicit (i.e., advertising). The target may or may not recognize that he or she is being urged to act in a particular way.

Social psychology is centered on the idea of social influence. Defined as the effect that the words, actions, or mere presence of other people have on our thoughts, feelings, attitudes, or behavior, social influence is the driving force behind compliance. It is important that psychologists and ordinary people alike recognize that social influence extends beyond our behavior—to our thoughts, feelings and beliefs—and that it takes on many forms. Persuasion and the gaining of compliance are particularly significant types of social influence since they utilize the respective effect’s power to attain the submission of others. Studying compliance is significant because it is a type of social influence that affects our everyday behavior—especially social interactions. Compliance itself is a complicated concept that must be studied in depth so that its uses, implications and both its theoretical and experimental approaches may be better understood.