Compliance gaining is a term used in the social sciences, specifically in social psychology and communication studies, to identify the act of intentionally trying to alter behavior. The term refers to how people try to get other people to DO things, or comply. Compliance is separate, but not unrelated to persuasion.
There is a distinction between attitudes and behavior. Compliance gaining targets actual behavioral changes to goals set by the source.
For example, if trying to persuade a young person to vote, an adult would provide reasons to the why they must take voting seriously as a citizen. If persuasive, they might convince the young person that voting is important. However, the fact the young person now agrees and understands voting is important, does not ensure they will actually vote.
Read more about Compliance Gaining: Definition, Compliance, Techniques and Terms
Famous quotes containing the words compliance and/or gaining:
“Discipline isn’t just punishing, forcing compliance or stamping out bad behavior. Rather, discipline has to do with teaching proper deportment, caring about others, controlling oneself and putting someone else’s wishes before one’s own when the occasion calls for it.”
—Lawrence Balter (20th century)
“Some crimes get honor and renown by being committed with more pomp, by a greater number, and in a higher degree of wickedness than others. Hence it is that public robberies, plunderings, and sackings have been looked upon as excellencies and noble achievements, and the seizing of whole countries, however unjustly and barbarously, is dignified with the glorious name of gaining conquests.”
—François, Duc De La Rochefoucauld (1613–1680)