Commercial Planning is the term commonly used for commercializing a product. The success of a new product depends not only on the idea behind the product, but also on the marketing of the new product before, during and after the product launch. New Product Launching (NPL) is part of the New Product Development method.
- “In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.” David M. Ogilvy
A practical example is used in this article to give a clear view of the results and the functioning of this method. The case that is used in this article is as follows:
- A software company (further mentioned as “T-computing”) has developed mainly office software, but is now developing a new computer game. The game is almost in the testing phase and the company expects to finish the development in 6 months. It’s now time for preparing to launch this computer game into the market.
Read more about Commercial Planning: Method Purpose, Method Explanation, List of Concepts, Combination of Activities and Concepts
Famous quotes containing the words commercial and/or planning:
“So by all means let’s have a television show quick and long, even if the commercial has to be delivered by a man in a white coat with a stethoscope hanging around his neck, selling ergot pills. After all the public is entitled to what it wants, isn’t it? The Romans knew that and even they lasted four hundred years after they started to putrefy.”
—Raymond Chandler (1888–1959)
“My consciousness-raising group is still going on. Every Monday night it meets, somewhere in Greenwich Village, and it drinks a lot of red wine and eats a lot of cheese. A friend of mine who is in it tells me that at the last meeting, each of the women took her turn to explain, in considerable detail, what she was planning to stuff her Thanksgiving turkey with. I no longer go to the group.”
—Nora Ephron (b. 1941)