Commercial Planning is the term commonly used for commercializing a product. The success of a new product depends not only on the idea behind the product, but also on the marketing of the new product before, during and after the product launch. New Product Launching (NPL) is part of the New Product Development method.
- “In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.” David M. Ogilvy
A practical example is used in this article to give a clear view of the results and the functioning of this method. The case that is used in this article is as follows:
- A software company (further mentioned as “T-computing”) has developed mainly office software, but is now developing a new computer game. The game is almost in the testing phase and the company expects to finish the development in 6 months. It’s now time for preparing to launch this computer game into the market.
Read more about Commercial Planning: Method Purpose, Method Explanation, List of Concepts, Combination of Activities and Concepts
Famous quotes containing the words commercial and/or planning:
“A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.”
—Marshall McLuhan (1911–1980)
“Play for young children is not recreation activity,... It is not leisure-time activity nor escape activity.... Play is thinking time for young children. It is language time. Problem-solving time. It is memory time, planning time, investigating time. It is organization-of-ideas time, when the young child uses his mind and body and his social skills and all his powers in response to the stimuli he has met.”
—James L. Hymes, Jr. (20th century)